How your app becomes №1 on App Stor and Google Play
Game development is the beginning of the application’s life. Promoting the app is the way of monetizing it effectively. App Store / Google Play are probably 2 most popular online markets aiming at distributing the product. It’s important to present application to the right audience. This article reveals powerful techniques of game promotion in App Store / Google Play. It will propel the can mobile application development research paper app among toppers. Smart optimization can bring large number of free downloads to the product.
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Start with app search. Carrying out product details search page is crucial for the whole promotion process. It displays 80% of organic downloads, no matter how inaccurate this parameter may seem.
Useful techniques for application optimization.
There’re several forceful methods. One of them will definitely bring your app a success.
Keywords. The right keyword matters most. Application title should consist of a keyword. Experts from JatApp, mobile game development industry leader, insist on placing keyword in game tittle. This will help you boost the results. Including application name into the name icon and transforming its name into a keyword is one more recommendation for achieving phenomenal results. App Store provides autosuggest feature for finding suitable keyword.
App description should contain keywords in at least 5 different places. This rule works best with Google Play. App Store does not search in app descriptions. The most suitable number of keywords in app description equals to 5.
Eye-catching screenshots. Drawing attractive design becomes an initial task of game development agency. Nice pictures always catch users’ eye, pushing them to app download.
Adding demo/promo video. This service definitely helps the app overcome competitors. Composing the promo video for the product becomes an integral part of game development process. Such video creates the users’ first impression.
Positive feedbacks. Development team should do their best and help their app receive positive reviews. Such feature influences application rank.
Increasing usage frequency. App ranking of the app is influenced by how often it is played by gamers. As a result, the more people play the game, the higher is the ranking.
First 167 characters of app description form its short description. It becomes the first thing users will read about the app. No doubt, this deserves special attention.
Using keyword tools for choosing suitable keywords. Google Play Keyword Tool offers parameters aiming at defining effective keywords. One should consider several things when choosing the keyword: if users are going to look for your app using the keyword; if this word can rank the app top 10; if keyword is often used in search by users.
Same as Google Play, Apple Store Keyword Tool will offer an auto-suggest for selecting keywords. This makes it the most valuable source for finding keywords.
How Rank Algorithm works. Undoubtedly, performance of this tool remains company secret. However, some operations are known to wide audience.
Rank algorithms display: how many users ranked and reviewed the app, rating level, number of downloads, tendency of downloads for the past month, number of uninstalls, how often the application is used.
How App Store / Google Play differ.
JatApp always pays clients’ attention to crucial differences between these two markes.
- Google process of checking the app is faster. It lasts few hours. As a result, promotion can be started much faster.
- Google uses keywords from the description of the application, not from the keyword field.
- Promo video content downloaded to the Google Play Store is not limited.
To sum up, Mobile game development is nothing without good promotion. Fruitful promotion needs effective optimization. Methods provided in the article are proven by yearly experience They help increase application ranking, gain more downloads.